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Top 3 Exclusive Bernard Arnault Tips for Success in Business

“Money is just a consequence.”


Top 3 Exclusive Bernard Arnault Tips for Success in Business
“Money is just a consequence.” — Bernard Arnault


About Bernard Arnault of LVMH (Louis Vuitton Moet Hennessy)

Bernard Arnault, chairman of LVMH, knows best to get the most out of his sharp wits and great wisdom.

That’s why we decided to put forth some of his evergreen business tips that can help you excel at your business.

We’re hopeful that our tips for success in business by Bernard Arnault will be of great advantage to you.

Let’s Begin with the Business Tips by Bernard Arnault:

1. For Success in a Business, Long-term Vision is a Necessity

A leader with a long-term vision is pivotal to a successful business.

Bernard Arnault voyaged to China in 1991 and opened the 1st LV store in China. It was when there was no sign of prosperity to be seen in China for years ahead.

While speaking to Forbes, he recalled the event, saying,

“I arrived in Beijing – I saw no cars, only bicycles, and no tall buildings. The GDP was 4% of what it is today. Nonetheless, we decided to open our first Louis Vuitton store in China. Today Louis Vuitton is the number one luxury brand in the country and across the world. We have been seeing for the past 25 years a growing desire for high-quality products and an acceleration of buying power.”

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2. Be as Enthusiastic as Startups, even if Your Business is Booming!

Arnault tells his staff to spend more time on the shop floor alongside the customers instead of sitting in the respective offices. It’s as if Arnault wants to keep track of the pulse of his customers in real-time.

He always prefers that his store managers make rounds in the shops instead of dealing with paperwork in their offices. That’s the sight he loves to see on his weekly visit to the stores.

Let’s not mince his words further. Read his exact excerpt here!

“I often say to my team we should behave as if we’re still a startup. Don’t go to the offices too much. Stay on the ground with the customer or with the designers as they work. I visit stores every week. I always look for the store managers. I want to see them on the ground, not in their offices doing paper work.”

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3. Patience is the Key to a Successful Business

There was a time when Arnault sold a brand because it wasn’t doing well enough. If he’s given a chance to go back in time and rethink this decision, he will keep the brand in his ownership under whatsoever circumstances. That brand is a great success in the contemporary world, just that the owner isn’t Arnault.

Here’s how he recalled it,

“I should have kept it (the brand). What I have taken from this is that when you have a business that’s not performing well, it’s important to better understand the business and be patient. It can take years in this universe of creative brands to make something work.”

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A “Cherry on Top” – Bernard Arnault Quotes on Life, Business, and Success

Now that you’re well aware of how to refine your business decisions and make smarter choices for the long-term sustainability of a business, let’s learn more about Bernard Arnault’s thought process on different affairs of life.

LVMH Head Honcho’s Quotes that Wannabe Successful Businessmen should Chalk Down

1. “If you control your distribution, you control your image.”

2. “The key to success is this duality – timelessness and the utmost modernity.”

3. “Affordable luxury — these are two words that don’t go together.”

4. “Money is just a consequence. I always say to my team, ‘Don’t worry too much about profitability. If you do your job well, the profitability will come.”

5. “The goal of a startup is not to stay a startup. The goal of a startup is to grow and to become, if possible, a large company.”

6. “I like that combination between creativity and the creative process and the organization needed to make a business like this successful worldwide.”

7. “When I took over Louis Vuitton, everyone said, ‘It’s already so big – what more can you do?’ And since then, we’ve multiplied that success tenfold.”

8. “It is not enough to have a talented designer; the management must be inspired too. The creative process is very disorganized; the production process has to be very rational.”

9. “In business, I think the most important thing is to position yourself for long-term and not be too impatient, which I am by nature, and I have to control myself.”

10. “The person who I admire most in business is Warren Buffett. He is a long-term investor and has brilliant ideas, and he sticks to them.”

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It’s Time to Take a Giant Leap towards Success

If not now, I don’t know when! Now is the perfect time for you to take your business to new heights.

The whole world is receptive to new, revolutionary, and deep-seated ideas. The atmosphere is most favourable for entrepreneurs.

Globalization has done half the job for you, and now it’s your turn to build yourself a successful business.

Don’t just read for the sake of reading. Understand what the richest man in the world wants to convey to you, and align your thoughts in the same direction.

You may not agree with all he says, but one thing you’ll have to agree with is, right now, he’s the wealthiest billionaire worldwide, not you or me!



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Muneeb Sheikh

A dreamchaser who loves to write for the greater good. A room-dweller who basks in human eccentricities, rather than sunlight. BeAnInspirer is a kind of platform where I love to share my content freely with a great, encouraging community.

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