Since the arrival of Facebook (FaceMash) in the year of 2003 and the presence of collective Social Medias over the Internet, the platform of marketing has evolved to a greater degree where anything on pen and paper was considered to be on the verge of extinction.
The newly innovative technology and the availability of such technology among the vast majority of people across the world essentially have changed how marketing operated in today’s global market.
While the question of such fancy of digital marketing might had some room for doubt in a pre-Covid-19 world but ever since the pandemic, more and more people have grappled the web world to expand their business and communicate to the whole world.
From a survey across the UK, it has been notified that the pandemic year of 2020 has witnessed a 12% growth in new businesses, especially online business, compared to the previous year.
Hence, the words of Chris Brogan contain the hint of truth that without a digital relationship, a business relationship is dead.
However, unlike traditional marketing, digital marketing has comparatively weak anchorage in the academic field as digital marketing degree course and despite the more and more digital economic transformation; students still suffer from a great dilemma while choosing the course of digital marketing as the sole focus of their career.
The scarcity of digital marketing degree course in India can be marked as a consequence of lack of knowledge amongst the young generation and the lack of courage to try something new.
However, in spite of the fact that most of the reputed University does not provide their students with a separate reliable digital marketing degree course, digital marketing as an academic major is slowly growing.
The whole pandemic has essentially overturned the situation across the whole world and India too is facing the rise of demand in digital marketing degree course.
In a 2021 survey, it was found that among a total of 80,000 people, 90% of the students were keen in up-skilling their hands with digital marketing degree course.
But the question remains whether the current job sector is suitable for such digital marketing degree courses and whether India holds a bright future for the same.
Here we shall shed the light onto such questions and rescue the keen minds for such digital marketing degree courses by enlightening them with the existence of various such digital marketing degree courses in India.
Let us have a look!
What is Digital Marketing – A Critical Review of Digital Marketing in India
Digital marketing is such a topic that everyone knows but at the same time no one knows with absolute positive affirmation. In terms of Kotler and Keller, marketing is a process of social nature by and between individuals or social groups and through which the knowledge of products and services are being advertised according to the needs of the individuals.
By connecting the traditional concept of marketing to the internet, we can assemble the basic concept of digital marketing that can be defined in the terms of the layman, as the marketing of a certain products or services over the platforms available over the internet.
Thus, the concept of digital marketing essentially involves the use of a certain company website in connection to online promotional technique which includes search engine marketing, PPC advertising, email, Social Media, banner advertising, SEO, SEM, SMM etc.
Digital marketing has especially optimized its speed since the time of the presence of Social Medias over the internet and the rapid access of internet and Social Medias in the hands of the common people of India since the year of 2016, when Reliance Jio launched their revolutionary scheme in the history of telecom industry.
The remarkable scheme of Jio providing their customers with free 1gb data over an indefinite time essentially has changed how Digital Marketing worked before in India.
The curves of Statista essentially shows the jump of digital advertising revenue in the year of 2017, just after the launch of Jio in 2016.
If the statistics of digital advertisement revenue to be rallied against the launch of Jio since the year of 2016, it shall essentially show the bright prospect of Digital Marketing in India and the how Digital Marketing experts are the need of the hour.
If critically reviewed, the current scenarios in India with respect to the Government’s Digital India, Digital or web or e-marketing shall essentially replace the course of traditional marketing in India and in the lack of better expertise in this instant field shall make this phase a monopoly business, concentrated in the hands of a few.
Hence, digital marketing degree courses, be it government or private, is absolutely necessary to flourish the prospect of the digital marketing in India.
Digital Marketing – A New Academic Major of India
In perspective to the current academic fields of India, it can be observed that Indian youth, under the solemn pressure of their parents, barely venture into a career option that is unconventional or a career option that is relatively new in the market.
A survey of 2019 by Mindler essentially shows that 93% of the Indian students are only aware of a handful of seven career options of which engineering prevails over any other career options.
If a country, with an average age of 27 i.e. a country with the blooming resource of the youths, concentrates only on a few restricted career options, underemployment is bound to take the bigger space on Indian canvas.
Underemployment is the ultimate issue that is ingesting Indian economy from the inside and the same can be retrieved from various analytical research papers as well.
Amongst such circumstance of the Indian underemployment, only new paths of academic major can save the future generation from crumbling.
With the background and the scope of the digital marketing in the Indian advertising and marketing sector, digital marketing degree courses are said to be the guardian angel.
The 2016’s Reliance Jio’s digital marketing case study essentially shows an immense opportunity for Indian youth to grab the sector of Indian digital marketing.
The emergence of digital marketing degree course as a new academic major in India is essentially the result of the huge gap between the demand and supply curve.
According to a recent report, the considerable gap between the supply and demand of the digital marketing professionals is astonishing in India as the demand stood at 59% while the supply of such experts essentially stood at a lower rate of 19% only. Such gap only means one thing – high paying jobs but no candidate.
In order to bridge such gap, digital marketing degree courses are being offered by many universities recently and thereby authenticated as a more reliable academic major which is becoming a stable career to be chosen for the urban youths.
Although it is labeled as a worldwide problem which states that reputed universities often do not provide a reliable degree course or digital marketing analysis programs for their students, digital marketing are not failing as being emerged as a new academic major globally, despite the degree being a postgraduate one.
However, in the lack of more accredited business schools providing with the digital marketing degree courses, only makes the students of the country being more unprepared for the reality and thereby essentially deprive them of high-paying job ends.
The Scope of Digital Marketing Degree in India – Is Digital Marketing Degree Worth the Labor?
Although it has been already discussed in length how digital marketing degree course has a huge vast field awaiting for the students with high paying job and the obvious gap between the demand and supply of the digital marketing professionals, the due scope and opportunities that come to a student after acquiring a digital marketing degree course in India is yet to be clarified more and more.
The scope and opportunity of a digital marketing degree course is enormous due to two obvious reasons –
i) High demand of digital marketing professionals owing to the pandemic, the rise of online businesses and the shift in the global marketing field.
ii) Handful of Digital Marketing professional that has been certified through any authenticated digital marketing degree course and professionals who have the required knowledge to provide for the high demand of the companies.
However such rhetorical expression of such economical theory shall not justify for young students to choose digital marketing degree course in India.
In terms of the qualitative expression, the market of digital marketing had been expanding at a rate of 40% in a time span of 3 years, the data of 2015 to 2018 shows such growth in the field of digital marketing.
However, in a span of just one year from 2018 to 2019, the market expanded at a rate of 58%. Further in addition to such statistics, it has been reported by the McKinsey Global Institute that by the year of 2025, digital marketing degree course is expected to create new jobs by the margin of 60-65 million.
Further, with the new initiative of the Digital India, the scope of digital marketing in India has expanded to a whole new degree.
According to the reputed job portal of India, Naukri.com, there exist about more than 48029 digital marketing job vacancy in digital marketing with an average salary expectancy of INR 2,00,000 – 3,00,000L per annum. With experience the salary package touches a high ground of around INR 10,00,000L per annum as well.
While digital marketing degree course can fetch the youth with such promising career option, a person having a background of IIT or IIM along with digital marketing degree course can expect to receive a salary as high as 1 Crore per annum as well.
Undoubtedly digital marketing degree course as a new academic major in India shall disclose various new paths for the young students to venture into the creative field. Along with the creative field, students shall have the choice of building a bright career with a handsome salary package.
With 93% of the online communication starting with the search engines, digital marketing degree course surely has the brightest scope in India as it is still fresh and unlike engineering, this field is not yet been oversaturated.
Thus, in answering the question, it can be said that digital marketing degree course as a new academic venture will undoubtedly worth all the student labor.
20 Best Digital Marketing Degree Courses in India
As it has already been discussed how digital marketing degree course is yet an experimental course in India, digital marketing degree courses can be divided into four important segments –
1) Online and Hybrid mode of digital marketing degree courses.
2) Hybrid Digital Marketing degree courses by reputed institutions or academies.
3) Executive programs for post graduate students or people with multiple expertise in different fields.
4) International Online Digital Marketing Degree Courses.
1. Online and Hybrid Mode of Digital Marketing Degree Courses
1.1. upGrad Campus
upGrade Campus has various digital marketing degree courses designed for their students. The extensive study sessions with Live classes and mentor support, the upGrad digital marketing degree courses provide for a career oriented course that helps student to build their future easily.
Further, upGrad Campus has more than 400 hiring partners and a placement cell solely dedicated towards catering better hiring companies with payscale for the students.
Also, upGrad’s digital marketing degree course is not expensive and their certification program starts at a lowest price of Rs. 25,000/-. Also, it provides their students with the option to pay the same in monthly installments.
1.2. Digital Vidya
Digital Vidya is another reputed platform that provides for the various digital marketing degree courses. Digital Vidya is the one of the first institutions to provide for the Social Media Marketing in India.
Since 2009, Digital Vidya has launched various digital marketing degree courses such as Digital Marketing (CDMM) and Mobile Marketing (CMMM).
While the certification programs of Digital Vidya for a Digital Marketing degree course starts at Rs. 50,000/-, it is absolutely essential if a student is seeking for more versatile digital marketing degree courses.
Another specialty of Digital Vidya is that they are associated with V-Skills, a govt initiative that helps in providing better placement needs.
SimplieLearn is recognized as one of the leading platforms in providing digital marketing degree courses across all over the India through online Live classes and they also provide professional certification courses with more than 30 digital marketing degree courses.
Priced at Rs. 60,000/-, SimpliLearn is accredited with OMCP to provide their students with best placement needs.
1.4. Growth School
Growth School is another leading academy that provides weekly digital marketing degree courses. Their 8 weeks long or 10 weeks long programs are essentially career driven and this digital marketing degree course strives to provide for the best certification programs to level-up a career path.
Their digital marketing degree courses are provided to the students in a hybrid mode. They provide live session classes with mentorship programs and the same can also be recorded.
Further, their accredited programs are available in offline sessions as well that provides live interactions between peers.
Kraftshala essentially provides with several digital marketing degree courses that are designed for beginners. Kraftshala’s digital marketing is designed by industry practitioner and many reputed companies are their hiring partners such as Social Beat.
Their 20 weeks long digital marketing degree course or certification programs have vast curriculums. Their live sessions are always divided into smaller group of discussion so that each and every student could be provided with the needed attention.
1.6. Learning Catalyst
Learning Catalyst is another hybrid institution that provides their students with the chance to opt for a digital marketing degree course.
This Mumbai based academy provides for offline and online classes for their students, according to their preferences. Their advanced digital marketing degree courses are well optimized with good placement scope.
2. Hybrid Digital Marketing Degree Courses by Reputed Institutions
IIM, Calcutta and IIM, Indore provides a wholly integrated courses on digital marketing and such digital marketing degree courses, while expensive, provides a better scope in terms of job and career. Both the IIMs provide their course of digital marketing in hybrid mode.
Ideally these courses are 12 months long unlike the online certification programs and at the end of these digital marketing degree courses, IIMs provide great placement with high salary expectancy as well.
2.2. NIIT (National Institute of Information Technology)
National Institute of Information Technology or NIIT provides one of the best digital marketing degree courses for the beginners and the post graduate students.
NIIT provides with offline classes that has great mentorship program with systematic curriculum to equip the students to the work environment.
They provide professional diploma in several sectors of digital marketing degree courses such as search marketing, social media marketing, mobile marketing etc.
2.3. MICA, Ahmedabad
MICA of Ahmedabad is another great digital marketing degree course provider that provides integrated offline classes to their students.
They have high rate of placements with good salary expectancy and their digital marketing certification programs and courses are extremely reliable as MICA is one of the old institutions that provide such great integrated digital marketing degree course. They also provide PG on digital marketing as well.
IIDE or Indian Institute of Digital Education is considered as one of the best institutions that provides reliable digital marketing degree courses.
While their fees are expensive, they provide extensive integrated programs with a facility for scholarships for their students.
Along with their reliable digital marketing degree course, IIDE has a great placement committee that provides their students with high end jobs in reputed companies.
They have versatile digital marketing degree courses that include short term certification programs, online sessions and long term courses.
2.5. ADMC (Academy for Digital Marketing Courses)
ADMC is one of the most proficient institutes that provide an insightful digital marketing degree course that includes an insight to the traditional marketing as well.
The ADMC programs are one year long that provides how to understand digital marketing basics from traditional marketing schemes. Further, they have ADMC advanced digital marketing degree course of 7 months.
2.6. Digital Nest
This institution essentially provides offline classes to young students who are keen to learn advanced course on digital marketing. Their digital marketing degree course provides offline classes to their students with extensive workshops and weekend classes.
Also, they conduct seminars and webinars for various corporate bodies and educational institutes.
EduPristine is another great institute that provides offline classroom mode digital marketing across 11 cities in India and their programs are supported with proper certificates and they also provide sufficient placements for their students to venture on.
3. Executive Programs for Post Graduate Students or People with Multiple Expertises in Different Fields
The TalenEdge’s professional digital marketing degree courses are best suited for working professionals. Their specialized executive programs are essentially certified to MICA, Ahmedabad.
Priced at Rs. 80,000/-, this institution’s 4.5 month long program is extremely beneficial for professionals who are already employed at some company under the position of digital marketing.
Further, they provide extensive 6 months long programs that are best suited to digital marketing managers.
ISB, Hyderabad has a 12 months long extensive Digital marketing degree course program that focuses on Digital marketing and analysis and this course is best suited for any professionals or managers who are already in the field of digital marketing.
Priced at Rs. 1L plus GST, ISB, Hyderabad digital marketing course can be availed by the students with 4-6 hours of weekly classes.
Indian Institute of Management, Bangalore and Lucknow provides great extensive digital marketing courses to their students.
These executive programs with great insights into the analytics of digital marketing are extremely essential for the leaders in this particular field.
3.4. Great Learning
Great Learning or the Great Lakes Institute of Management provides extensive Post Graduate programs to their students that include executive level digital marketing programs.
The digital marketing degree courses at Great Learning mostly include 6 months module and a 4 week capstone project.
4. International Online Digital Marketing Degree Courses
4.1. Jellyfish Training
Jellyfish is a global training centre that provides extensive courses on digital marketing and their digital marketing degree course provides a global outlook to the career and it also provides for a better career boost as well.
Hootsuite is a global platform that provides integrated social media marketing certification program to the students at large.
Being a global certification program, Hootsuite provides international accredited methods of marketing which is absolutely needed in today’s scenario of digital marketing.
4.3. Hubspot Academy
Hubspot Academy is an US institute that provides online classrooms for global students to understand digital marketing.
Hubspot Academy essentially provides inbound marketing course along with several digital marketing degree course certification programs.
Digital marketing is the future of the India and the world as a whole. While traditional marketing shall never cease to exist, digital marketing will slowly become the primary medium through which marketing shall be conducted.
Thus, in order to mitigate the supply-demand gap between such demand of digital marketing and the digital marketing professional, it is the high time that Indian youth needs to venture into a new academic major that has enormous scope in its hand and the one field that potentially have the future of many jobs in the near future.
The world will never cease to be digital, rather the world become more and more technology dependent. Digital marketing degree courses shall pave the way to the careers of the future.